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Swim O-Wards

 

The following includes my work for the Oprah Daily Swim O-wards. I led art direction and developed the branding language, which includes color palette, typography, photo selection, and all other art assets. Check out the project at OprahDaily.com.

Company: Oprah Daily / Design Director: Michael McCormick / Deputy Design Director: Cassandra Skoras

 

Menopause O-wards branding direction

 
 

Swim O-wards animated lede art

 
 
 

swim O-wards Secondary Art

 
 
 

swim O-Wards digital/web

 
 

swim O-wards Site/product design

 
 

swim O-Wards Social